I was asked recently by a client to “explain why social media is critical to marketing and PR – and indeed to the organization as a whole.” The person in question worked for an organisation in which YouTube, Twitter and Facebook were all banned and they were looking for a compelling argument to persuade their senior management team to reconsider.
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- Incredulous: Advertising you're not likely to see again
- Informed: The value of listening
- Invested: How is the FinTech 100 doing in social media?
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- Incisive: The FT on embracing trends in social networks
- Influential: How to convince your executive team to reconsider social media
- Instructive: What do chairmen and chief executives expect of their communications directors?
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