Gideon Spanier had an interesting piece in the Evening Standard yesterday about the growing importance of social media for marketers and the brands that employ them. I recommend you head on over to read the full article.
For me, the key takeaways were:
I was asked recently by a client to “explain why social media is critical to marketing and PR – and indeed to the organization as a whole.” The person in question worked for an organisation in which YouTube, Twitter and Facebook were all banned and they were looking for a compelling argument to persuade their senior management team to reconsider.
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“My name’s Andrew and I’m in marketing.”
From large networking events to small dinner parties, I’ve uttered that line more times than I care to remember. It’s normally met with a smile and a swift transition to another topic.
In the papers
Andrew Carrier
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