Incisive: Rory Sutherland delivers life lessons from an ad man to TED

Advertising industry veteran, Rory Sutherland

I don’t know how I missed this – it’s over a year old now – but just in case you did too, I thought I’d highlight it. The video below is a talk the advertising industry veteran Rory Sutherland delivered at TED Global in 2009.

In it, he argues that advertising adds value to a product by changing our perception, rather than the product itself. He makes the assertion – which I wholeheartedly agree with – that a change in perceived value can be just as satisfying as what we consider real value — and his conclusion has interesting consequences for how we look at life.

Insightful: Rahm Emanuel on the opportunities provided by crises

Emanuel with Barack Obama

The Schumpeter column in The Economist last week recounts how, just after Barack Obama was elected president, his incoming chief of staff, Rahm Emanuel, told a conference of American captains of industry, “You never want a serious crisis to go to waste.”

Quite right. It’s in a slump that innovative companies are created or come out fighting. As The Economist notes “Business is more likely to take advantage of this ‘serious crisis’ than the world’s politicians.”

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“My name’s Andrew and I’m in marketing.”

From large networking events to small dinner parties, I’ve uttered that line more times than I care to remember. It’s normally met with a smile and a swift transition to another topic.