Category Inspired

Inspired: Own the story like Letterman

So, you’re the CEO of a highly visible and highly successful company. Your personal reputation is almost irrevocably linked to your corporate brand. You’ve been at the top of your game for years with a loyal following of customers.

But here’s the rub: you’ve also been having sex with members of your staff for years. Worse, someone has found out and is now blackmailing you for 2 million dollars. They’re threatening not just to go public with the information but to write a screenplay about it, which they will tout around your industry and amongst your peers.

By any measure, this is something of a communications challenge. The facts are personally embarrassing but – worse- could damage the crucial rapport you have have with your customers. Perhaps you should issue a denial? Pay the man? Mitigate the story by getting your wife and friends to issue statements of support?

What do you do?


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“My name’s Andrew and I’m in marketing.”

From large networking events to small dinner parties, I’ve uttered that line more times than I care to remember. It’s normally met with a smile and a swift transition to another topic.