Category Product positioning

Inspiring: Doug Richard on why good marketing makes sales redundant

When I had a stab at defining marketing for the purpose of introducing this blog, I wrote about how good marketing “is about trying to make your sales force obsolete.”

Today I chanced upon a video of serial entrepreneur (and occasional resident of the BBC’s Dragon’s Den) Doug Richard presenting to his School for Startups about his take on the relationship between sales and marketing.

Guess what? We agree. (That’s a relief, I didn’t fancy contradicting one of the UK’s most high-profile and successful businessmen).

Video after the break.


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“My name’s Andrew and I’m in marketing.”

From large networking events to small dinner parties, I’ve uttered that line more times than I care to remember. It’s normally met with a smile and a swift transition to another topic.