Category Marketing collateral

Incredulous: Advertising you’re not likely to see again

Have you ever noticed how people above a certian age tend to continue doing that thing that the rest of us gave up long ago: forarding jokes and curiorisities via email to their entire address book? The rest of us tend to take to ‘opt-in’ social networks for that sort of thing.

I mention it because the pictures that follow were forwarded to me by just such a gentleman. They’re old adverts that, let’s just say, you’re not likely to see again. How apt that the chap who sent them to me is old enough to remember some of them when they first appeared.

Inapt? Printed marketing collateral in a digital age

The Wall Street Journal is carrying a story today called Marketers Still Prefer a Paper Trail about how, despite the obvious environmental impact, 62% of retail marketers said their biggest revenue generator is catalogues.

Admitedly, the B2B space that I work in is very different when it comes to promotional activities than the world of retailing but I was still amazed at some of the numbers in the article. For instance, did you know that more than 17 billion catalogues were mailed in the U.S. last year, that’s about 56 for every American?

Now, in contrast to the retailing model described in the article, I’ve always worked in a high-tech, B2B environment. As such, I regularly argue that we should be shunning printed sales collateral in favour of electronic versions. And I’d love to tell you that that was because of deeply held environmental concerns but the truth is

Welcome to InMarketing

AndrewCarrierInMarketing
Innovate
Interact
Influence

“My name’s Andrew and I’m in marketing.”

From large networking events to small dinner parties, I’ve uttered that line more times than I care to remember. It’s normally met with a smile and a swift transition to another topic.