October 2011
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Month October 2011

Informed: The value of listening

Gideon Spanier had an interesting piece in the Evening Standard yesterday about the growing importance of social media for marketers and the brands that employ them. I recommend you head on over to read the full article.

For me, the key takeaways were:

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Invested: How is the FinTech 100 doing in social media?

American Banker released the list of top 100 FinTech companies last week and it makes for an interesting read. Head on over to AB’s site to view the full list.

As I perused the list, I couldn’t help wondering how different it would look if the companies were ranked by Twitter followers instead of revenue. I’m not suggesting that your number of followers is a direct indication of how well you are executing your social media strategy – far from it – but it is a nice simple way to gauge a firm’s reach. Is there a corrolation between size and following?