Category e-Retailing

Inexpensive: Get The Macintosh Way for free

For my money, one of the more interesting keynote speakers we’ve had at Sibos was back in 2009 in Hong Kong when Guy Kawasaki closed the week.

Kawasaki is something of a legend to technology marketers. His first book, The Macintosh Way (subtitled ‘The Art of Guerilla Management), focuses on his experience at Apple in the early days of development of the Macintosh.

When the book went out of print several years ago, Kawasaki set about getting the rights back.  Is there life after print? Of course there is. It seems he finally succeeded because he is now making the digitized eBook available free to everyone. In typical Kawasaki fashion though he’s using it to promote his new book, Enchantment.


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“My name’s Andrew and I’m in marketing.”

From large networking events to small dinner parties, I’ve uttered that line more times than I care to remember. It’s normally met with a smile and a swift transition to another topic.