Category Influential

Influential: How to convince your executive team to reconsider social media

I was asked recently by a client to “explain why social media is critical to marketing and PR – and indeed to the organization as a whole.” The person in question worked for an organisation in which YouTube, Twitter and Facebook were all banned and they were looking for a compelling argument to persuade their senior management team to reconsider.


Influential: The top financial marketers in Britain

Amanda Mackenzie of Aviva

Marketing Magazine has published its annual list of the 100 most powerful marketers in Britain and Chris Skinner over on the Financial Services Club’s Blog has already a great job of combing through it looking for financial marketers.

The list reflects the success of the marketer, rather than the firm, and the Top 10 looks like this:

  1. Phil Thomas at Reckitt Benckiser
  2. Gwyn Burr at Sainsbury
  3. Mark Lund at the Central Office of Information (UK Government)
  4. Rosin Donnelly at Procter & Gamble
  5. Jill McDonald at McDonalds

Incisive: Ford's Scott Monty says "social media is the cocaine of the communications industry"

Just a few days after praising Ford for its impressive social media campaign, I came across this post over on SmartBlog. It includes a video which I’ve embedded below of Scott Monty presenting at BlogWell: How Big Brands Use Social Media in Minneapolis.

Monty is Ford’s global digital and multimedia communications manager and in the video he talks about how the company is establishing authenticity, transparency and accessibility through social media.

The big takeaways are:

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“My name’s Andrew and I’m in marketing.”

From large networking events to small dinner parties, I’ve uttered that line more times than I care to remember. It’s normally met with a smile and a swift transition to another topic.