Category Instructive

Instructive: What do chairmen and chief executives expect of their communications directors?

Headhunters Ellwood and Atfield recently published the results of a survey they undertook with chairmen and chief executives designed to see how the role of communications director is evolving. The report is interesting reading as much for the people who responded – they include Sir Win Bischoff of Lloyds, Sir Christopher Gent of GSK, Dennis Holt of the Bank of Ireland and Hector Sants of the FSA – as what they said.

In summary, chief executives and chairmen clearly recognise the value the communication function provides, whether through managing investor, media, government, employee or other stakeholder relations. However, when it comes to rating the relative importance of the individual disciplines within the function, views vary considerably depending on the organisation’s particular circumstances.

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Instructive: Twitter in WordPress posts

Since I was talking about using social media in financial services yesterday, I thought I’d just mention a new feature that WordPress has just introduced: the ability to integrate tweets directly into blog posts.

Dubbed Twitter Blackbird Pie. The new feature makes displaying tweets in all their glory as simple as pasting a link in your post.

With Blackbird Pie Twitter, hashtags link to search pages and usernames link to twitter profiles. An individual tweet, or pie, includes all the details, design, and information that a single tweet page would include.

As a blogger, Blackbird Pie offers a great way to engage Twitter on your site and bring discussion to your blog.

Inventive: John Cleese on creativity

Creative John Cleese

A little off topic, I know, but please indulge me. I came across the clip below of John Cleese talking about creativity and wanted to share it with you.

If you’ve ever stared at a blank Word document for what felt like hours, desperate to come up with those few lines of winning copy or that killer article for your website, you’ll relate to these 10 minutes of wisdom from Cleese.

His premise is simple enough: we’re all so busy nowadays that we don’t have time to have many creative ideas. We must slow down our minds to see the connections, he says.

In a world that is always online and always connected, you need to consider logging off occasionally, removing the distractions. As Cleese says, “We don’t know where we get our ideas from. We do know that we do not get them from our laptops.”