Incisive: Ford's Scott Monty says "social media is the cocaine of the communications industry"

Just a few days after praising Ford for its impressive social media campaign, I came across this post over on SmartBlog. It includes a video which I’ve embedded below of Scott Monty presenting at BlogWell: How Big Brands Use Social Media in Minneapolis.

Monty is Ford’s global digital and multimedia communications manager and in the video he talks about how the company is establishing authenticity, transparency and accessibility through social media.

The big takeaways are:

  • Social media amplifies who you already are: In his best impression of Bill Cosby, Scott explained how social media only works for great companies with great products.
  • Set your content free: Ford already had a bunch of great content, but it was spread out and largely inaccessible. By pulling these resources together, Ford made it really easy for fans to share and talk about the brand they love.
  • It’s important to have leadership behind you: Scott says a lot of the brand’s social success is a direct result of support from leaders like Alan Mulally and shows us how he’s able to connect the busy CEO with fans.

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